Skip to main content

Marketing and advertising strategy of Tesla

 What is Tesla's marketing strategy

Tesla - Marketing and advertising budget is $0. No CMO, No PR department, No ad agencies.

Social media followers of US car brands

Tesla doesn't have a facebook account Elon Musk has account only on Twitter with 40m followers. Which make him the CEO influencer.


Budget allocation for paid media among major car brands.

BrandTotal analyzed "all paid and organic social campaigns from Toyota, BMW, Ford, Audi, Honda, Nissan, Infinity, Tesla, Lexus, Cadillac, Porsche in the US for a 30 day period in 2019. 

Tesla Car

Social CEO

Tesla's CEO Elon Musk has 40m followers on Twitter, which make him the biggest influencer in between CEOs. He interacts with users regularly through Twitter, Reddit AMA.


Customers as brand advocates 

Apart from thier CEO, Tesla users are their brand advocates. Tesla's fans talk about thier cars and are active users on Twitter. Thier organic reach is so strong that they don't need to invest in paid SMM. 


Good products don't need advertising and marketing

Create or make a product that people can't live without and that solves thier biggest problems. Sometimes that does it easier, faster and better than what's out there.


Lessons from Tesla

  • Provide best custumer experience and customer support

  • Strong referral program 

  • CEO as the brand influencer

  • Seamless digital purchase option

  • Constant communication with the customers

  • Innovation

  • You can't buy customers for your products


"Work like hell. I mean you just have to put in 80 to 100 hour weeks every week. This improves the odds of success. If other people are putting in 40 hour workweek and you are putting in 100 hour workweeks, then even if you're doing the same thing, you know that you will achieve in 4 month what it takes them a years to achieve."

Words by Elon Musk


Elon Musk's achievements

- Elon Musk wanted a safe payments method, so he created 'PAYPAL'

- Elon Musk wanted to drive an electric car, so he founded 'TESLA MOTORS'

- Elon Musk wanted to go to space, so he created 'SPACEX'

- Elon Musk wanted faster transportation, so he is developing the 'HYPERLOOP'.

"People work better when they know what the goal is and why"

Elon Musk

Labels:

Comments

Post a Comment

If you have any problem let me know

Popular posts from this blog

SOLAR ROOFTOP SYSTEM INSTALLATION IN GUJARAT, SOLAR INSTALLATION COST 1 KW = 23,810 Rs

SOLAR SYSTEM ROOFTOP INSTALLATION COST AND CALCULATION OF HOUSELOAD   GUJARAT RESIDENTIAL SOLAR RUFFTOP YOJNA 2018-19, I-SMART SCHEME IN GUJARAT, SOLAR PANEL SUBSIDY BY GOVERNMENT IN 2020, SOLAR ROOFTOP SUBSIDY-GEDA The solar system is one of the most economical electricity generations right now. The solar system is the most convenient electricity generation system. Of course, the Installation cost of the solar system is too high. India leading to install a convenient energy generation system in the future. In the next 5-10 years, most electricity generation from renewable sources will be higher than the energy generation from nonrenewable energy sources. Currently under PM Narendra Modi in Madhya Pradesh (REVA) government installs the largest solar system among continental of Asia. Solar systems have many disadvantages in terms of efficiency and effectiveness. But in future which type of problems will come, the solar system will be the only option for that problem. May be Solar ...
16 comments
Read more: Click Here

POSIBLE PROBLEM OF DRIVING LICENCE APPLICATION IN SARTHI PARIVAHAN, RTO GUJARAT, SADAK PARIVAHAN

  SARTHI PARIVAHA, MINISTRY OF ROAD TRANSPORT AND HIGHWAY, SADAK PARIVAHAN PROBLEMS FACING WHILE SUBMITTING DRIVING LICENSE APPLICATION 1. NEED TO LEARN RULE AND TRAFFIC SIGNAL INDICATION              When you fill your application of driving license in SARTHI PARIVAHAN SEVA, the first thing you need to do is be prepared; you need to learn traffic rules and regulations. You need to learn traffic signboards and signal notification. There are many books available for the traffic rules and regulations as per Indian traffic rules and Regulations. Remember all the traffic signals and an indication system. Some of the signals you know but many more signals are too tricky. If you are driving in the city, you are not used to National Highway then you have no idea about National Highway's indication and rules about signals. At the domestic level you know all the rules and regulations at a basic level but, but you need to also be a...
9 comments
Read more: Click Here

AUTOMATIC SEED SOWING MACHINE

  Automatic Seeding machine using Arduino, Dc motor, Sensors and Battery According to name suggest the it is work mainly on the seed sowing principle of distance. According to past or we say that our historical method we sowing the seed at particular distance and perfect depth base on the types of the crop. Here we consider the size of seed > 4 mm. As a requirement of the farmer it can sowing seed at particular distance and depth which should be predefine. Base on this L393 circuit sense the distance of the vehicle travel in the frame. Machine only run while distance of the seed in the seed tank < 3%. If distance < 70% then buzzer will be buzzing and <90% then machine will stop. While the machine reached at dropping distance of seed at a time servo motor will run and drop single seed. We know the L * B of the farm, so it will turn while reach the particular length of the frame, it will turn left or right as requirement of the farmer. While machine reach at the 97% l...
Post a Comment
Read more: Click Here