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Marketing and advertising strategy of Tesla

 What is Tesla's marketing strategy

Tesla - Marketing and advertising budget is $0. No CMO, No PR department, No ad agencies.

Social media followers of US car brands

Tesla doesn't have a facebook account Elon Musk has account only on Twitter with 40m followers. Which make him the CEO influencer.


Budget allocation for paid media among major car brands.

BrandTotal analyzed "all paid and organic social campaigns from Toyota, BMW, Ford, Audi, Honda, Nissan, Infinity, Tesla, Lexus, Cadillac, Porsche in the US for a 30 day period in 2019. 

Tesla Car

Social CEO

Tesla's CEO Elon Musk has 40m followers on Twitter, which make him the biggest influencer in between CEOs. He interacts with users regularly through Twitter, Reddit AMA.


Customers as brand advocates 

Apart from thier CEO, Tesla users are their brand advocates. Tesla's fans talk about thier cars and are active users on Twitter. Thier organic reach is so strong that they don't need to invest in paid SMM. 


Good products don't need advertising and marketing

Create or make a product that people can't live without and that solves thier biggest problems. Sometimes that does it easier, faster and better than what's out there.


Lessons from Tesla

  • Provide best custumer experience and customer support

  • Strong referral program 

  • CEO as the brand influencer

  • Seamless digital purchase option

  • Constant communication with the customers

  • Innovation

  • You can't buy customers for your products


"Work like hell. I mean you just have to put in 80 to 100 hour weeks every week. This improves the odds of success. If other people are putting in 40 hour workweek and you are putting in 100 hour workweeks, then even if you're doing the same thing, you know that you will achieve in 4 month what it takes them a years to achieve."

Words by Elon Musk


Elon Musk's achievements

- Elon Musk wanted a safe payments method, so he created 'PAYPAL'

- Elon Musk wanted to drive an electric car, so he founded 'TESLA MOTORS'

- Elon Musk wanted to go to space, so he created 'SPACEX'

- Elon Musk wanted faster transportation, so he is developing the 'HYPERLOOP'.

"People work better when they know what the goal is and why"

Elon Musk

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