Skip to main content

Marketing and advertising strategy of Tesla

 What is Tesla's marketing strategy

Tesla - Marketing and advertising budget is $0. No CMO, No PR department, No ad agencies.

Social media followers of US car brands

Tesla doesn't have a facebook account Elon Musk has account only on Twitter with 40m followers. Which make him the CEO influencer.


Budget allocation for paid media among major car brands.

BrandTotal analyzed "all paid and organic social campaigns from Toyota, BMW, Ford, Audi, Honda, Nissan, Infinity, Tesla, Lexus, Cadillac, Porsche in the US for a 30 day period in 2019. 

Tesla Car

Social CEO

Tesla's CEO Elon Musk has 40m followers on Twitter, which make him the biggest influencer in between CEOs. He interacts with users regularly through Twitter, Reddit AMA.


Customers as brand advocates 

Apart from thier CEO, Tesla users are their brand advocates. Tesla's fans talk about thier cars and are active users on Twitter. Thier organic reach is so strong that they don't need to invest in paid SMM. 


Good products don't need advertising and marketing

Create or make a product that people can't live without and that solves thier biggest problems. Sometimes that does it easier, faster and better than what's out there.


Lessons from Tesla

  • Provide best custumer experience and customer support

  • Strong referral program 

  • CEO as the brand influencer

  • Seamless digital purchase option

  • Constant communication with the customers

  • Innovation

  • You can't buy customers for your products


"Work like hell. I mean you just have to put in 80 to 100 hour weeks every week. This improves the odds of success. If other people are putting in 40 hour workweek and you are putting in 100 hour workweeks, then even if you're doing the same thing, you know that you will achieve in 4 month what it takes them a years to achieve."

Words by Elon Musk


Elon Musk's achievements

- Elon Musk wanted a safe payments method, so he created 'PAYPAL'

- Elon Musk wanted to drive an electric car, so he founded 'TESLA MOTORS'

- Elon Musk wanted to go to space, so he created 'SPACEX'

- Elon Musk wanted faster transportation, so he is developing the 'HYPERLOOP'.

"People work better when they know what the goal is and why"

Elon Musk

Labels:

Comments

Post a Comment

If you have any problem let me know

Popular posts from this blog

POSIBLE PROBLEM OF DRIVING LICENCE APPLICATION IN SARTHI PARIVAHAN, RTO GUJARAT, SADAK PARIVAHAN

  SARTHI PARIVAHA, MINISTRY OF ROAD TRANSPORT AND HIGHWAY, SADAK PARIVAHAN PROBLEMS FACING WHILE SUBMITTING DRIVING LICENSE APPLICATION 1. NEED TO LEARN RULE AND TRAFFIC SIGNAL INDICATION              When you fill your application of driving license in SARTHI PARIVAHAN SEVA, the first thing you need to do is be prepared; you need to learn traffic rules and regulations. You need to learn traffic signboards and signal notification. There are many books available for the traffic rules and regulations as per Indian traffic rules and Regulations. Remember all the traffic signals and an indication system. Some of the signals you know but many more signals are too tricky. If you are driving in the city, you are not used to National Highway then you have no idea about National Highway's indication and rules about signals. At the domestic level you know all the rules and regulations at a basic level but, but you need to also be aware of the indication board of National Highway and it
9 comments
Read more: Click Here

Connection between Reliance and L&T associated with Dhirubhai Ambani

What is the story behind Dhirubhai Ambani's attachment with L&T company and its shares L&T logo: The beginning of the story Everything started back in 1987. When Manu Chhabria an Indian born Dubai based businessman picked up 1% stock in L&T.  Manu Chhabria was also known for his hostile takeovers of Indian business. He had already made his name by taking over Dunlop, Shaw Wallace, etc. When the news of Chhabria cornering 1% share of L&T was out. There was fear everywhere in the company.  Then Dhirubhai Ambani came to rescue. N M Desai, the erstwhile chairman of L&T approached Dhirubhai Ambani for rescue..With this Sensing an apportunity, Dhirubhai Ambani picked up 18.5% share of L&T in 2 year by spending around Rs. 192 Crore. With this the threat from Chhabria was neutralised and everyone thought this was happy ending. With 18.5% stack in L&T, Dhirubhai got seats for him and his sons in board of directors. Dhirubhai was elected a chairman of L&T. And
Post a Comment
Read more: Click Here

WORLD POPULATION CHALLENGES IN NEXT 2 DECADES, Globe report

 World Pupulation challenges in next 2 decade that we all have to worry about World population is a topic that has captured the attention of people for decades, and for good reason. As the number of people on our planet continues to grow at an alarming rate, concerns are being raised about the potential consequences for our environment, economy, and society. In this essay, we will explore the current state of the world population, the factors that have contributed to its growth, and the challenges and opportunities that lie ahead. According to the United Nations, the current world population is approximately 7.9 billion people, and it is expected to reach 9.7 billion by 2050. This rapid growth is largely due to advances in medicine and technology, which have led to a decline in mortality rates and an increase in life expectancy. In addition, improvements in agriculture and infrastructure have made it easier to produce and distribute food, water, and other resources, enabling more peopl
Post a Comment
Read more: Click Here